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LUXTRUNA MLMT VR
Role: User Research, Information Architecture, Visual Design, Animation, Illustration
Industry: Biotechnology
Duration: 8 weeks
LUXTRUNA MLMT VR
Role: User Research, Information Architecture, Visual Design, Animation, Illustration
Industry: Biotechnology
Duration: 8 weeks
LUXTRUNA MLMT VR
Role: User Research, Information Architecture, Visual Design, Animation, Illustration
Industry: Biotechnology
Duration: 8 weeks
LUXTRUNA MLMT VR
Role: User Research, Information Architecture, Visual Design, Animation, Illustration
Industry: Biotechnology
Duration: 8 weeks
LUXTRUNA MLMT VR
Role: User Research, Information Architecture, Visual Design, Animation, Illustration
Industry: Biotechnology
Duration: 8 weeks
LUXTURNA designed a test to measure improvement in a vision known as the Multi-luminance mobility test (MLMT). We designed an experience where viewers could participate in the course and ultimately see how LUXTURNA improved vision in test patients.
LUXTURNA designed a test to measure improvement in a vision known as the Multi-luminance mobility test (MLMT). We designed an experience where viewers could participate in the course and ultimately see how LUXTURNA improved vision in test patients.
LUXTURNA designed a test to measure improvement in a vision known as the Multi-luminance mobility test (MLMT). We designed an experience where viewers could participate in the course and ultimately see how LUXTURNA improved vision in test patients.
LUXTURNA designed a test to measure improvement in a vision known as the Multi-luminance mobility test (MLMT). We designed an experience where viewers could participate in the course and ultimately see how LUXTURNA improved vision in test patients.
LUXTURNA designed a test to measure improvement in a vision known as the Multi-luminance mobility test (MLMT). We designed an experience where viewers could participate in the course and ultimately see how LUXTURNA improved vision in test patients.
Patients who suffer from Inherited Retinal Diseases face an array of challenges that limit their mobility and force them to make compromises in their daily lives. This treatment creates opportunities for improvement in vision where there were previously none. In order to drive awareness of this treatment and create engagement we create a tool that could communicate to medical professionals and caregivers:
- How the course was made
- How an improvement in vision was measured and ultimately how LUXTURNA improves vision in people Inherited Retinal Diseases
- Create empathy by allowing the user to experience the course at lowered light levels, with deteriorated night vision and peripheral vision loss
- The VR experience was seen as an effective way to meet the criteria because it can be:
- Used at Rare Disease Conventions
- Can be viewed in a browser, downloaded, or mailed as cardboard experience
- Shown in the office by reps as an educational tool
User flow:
UI elements:
Landing logo animation
Menu screens, error screens, and button design
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