Karyopharm Nuclear Export

Role: User Research, Information Architecture, Visual Design, Animation, Illustration

Industry: Biotechnology

Duration: 10 weeks

Karyopharm Nuclear Export

Role: User Research, Information Architecture, Visual Design, Animation, Illustration

Industry: Biotechnology

Duration: 10 weeks

Karyopharm Nuclear Export

Role: User Research, Information Architecture, Visual Design, Animation, Illustration

Industry: Biotechnology

Duration: 10 weeks

Karyopharm Nuclear Export

Role: User Research, Information Architecture, Visual Design, Animation, Illustration

Industry: Biotechnology

Duration: 10 weeks

Karyopharm Nuclear Export

Role: User Research, Information Architecture, Visual Design, Animation, Illustration

Industry: Biotechnology

Duration: 10 weeks

Nuclear Export is an emerging area of cancer research. Karyopharm needed an unbranded educational platform that would educate healthcare practitioners on the benefits of future treatment options within this platform. The result was an interactive, educational website to experience nuclear export at the cellular level.

Research phase:

Nuclear export role in cellular defense is a new area in cancer research but most of the information is in the form of journals. To validate and define the need I started with a web search. I hypothesized that physicians would consider the broader implications of Nuclear Export dysregulation in cancer if there was a site dedicated to it. The resource would also give Karyopharm brand equity and goodwill in launching their future oncology treatments.

Competitive Landscape:

Patients who suffer from Inherited Retinal Diseases face an array of challenges that limit their mobility and force them to make compromises in their daily lives. This treatment creates opportunities for improvement in vision where there were previously none. In order to drive awareness of this treatment and create engagement we create a tool that could communicate to medical professionals and caregivers:

How the course was made
How an improvement in vision was measured and ultimately how LUXTURNA improves vision in people Inherited Retinal Diseases
Create empathy by allowing the user to experience the course at lowered light levels, with deteriorated night vision and peripheral vision loss
The VR experience was seen as an effective way to meet the criteria because it can be:
Used at Rare Disease Conventions
Can be viewed in a browser, downloaded, or mailed as cardboard experience
Shown in the office by reps as an educational tool