C5 Exhaustion Hotel

Role: Design, concepting

Industry: Biotechnology

Duration: 4 days

C5 Exhaustion Hotel

Role: Design, concepting

Industry: Biotechnology

Duration: 4 days

C5 Exhaustion Hotel

Role: Design, concepting

Industry: Biotechnology

Duration: 4 days

C5 Exhaustion Hotel

Role: Design, concepting

Industry: Biotechnology

Duration: 4 days

C5 Exhaustion Hotel

Role: Design, concepting
Industry: Biotechnology
Duration: 4 days

C5_Exhaustion_Header

To highlight the role C5 depletion plays in paroxysmal nocturnal hemoglobinuria (PNH) we designed a hotel site where nothing runs with perfect efficiency.

To highlight the role C5 depletion plays in paroxysmal nocturnal hemoglobinuria (PNH) we designed a hotel site where nothing runs with perfect efficiency.

Ad tactic

C5_Exhaustion_ad tactic

Landing page concept

C5 Exhaustion Landing Page
C5 Exhaustion Error Page

"You'll never soar like an eagle if you hang out with turkeys"

-Overheard from the streets of Bay Ridge

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