Research phase:

As a car owner in Brooklyn I found parking to be a frustrating experience both in terms of time spent looking for parking and confusion over parking rules and signage. Believing this to be a pain point I decided there was an opportunity to help users find suitable parking options based on their needs. The steps below outline the entire design process.

Next I needed to test our hypothesis to ensure the problem was valid. I conducted user interviews and looked for commonality in terms of responses. Some of the key findings where:

1. Many people found parking rules confusing
2. Looking for parking is time consuming and frustrating
3. Many people have gotten tickets because they forgot to move their car
4. People would like to know parking options they leave the house
5. Park their car >3 days a week in street, metered, or garage parking

Personas:

To further understand who our target audience is I synthesized these findings into a persona named "Mark".

Habits:

• Works long hours, always on the move
• Savvy mobile user
  

Why:

• Needs to park frequently
• Uses car for business and personal

Where:

• Parks in multiple locations
• Uses throughout the day

Mark

[icon name="suitcase" class="" unprefixed_class=""]  Part owner of 2 restaurants   [icon name="birthday-cake" class="" unprefixed_class=""]  42 years old

Competitive Analysis

Design Phase

Low fidelity wires

High fidelity prototype and UI:

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